The Object of Rotary is to encourage and foster the ideal of service as
a basis of worthy enterprise and, in particular, to encourage and foster:

First.
 The development of acquaintance as an opportunity for service;

Second.
 High ethical standards in business and professions; the recognition
of the worthiness of all useful occupations; and the dignifying of each
Rotarian's occupation as an opportunity to serve society;

Third.
 The application of the ideal of service in each Rotarian's personal,
 business, and community life;

Fourth.
 The advancement of international understanding, goodwill, and peace
 through a world fellowship of business and professional persons united
 in the ideal of service.